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“SOS First Date Kit” Mailer Experience
As part of the broader “Refreshingly Honest” campaign, a movement by Femfresh and Thursday to “shake off the shame and start real conversations around dating, confidence and intimate care” I was asked for a mailer that didn’t just look good, but said something.

The goal?
Create a moment that lives physically and socially,
one that embodies that refreshingly honest voice.
The Experience
From the outside, a bold statement: SOS FIRST DATE KIT.
Open up and you’re greeted by Femfresh’s key products, framed by empowered messaging.
Lift the second flap and you find the “surprise” layer, items and notes that mirror real feelings: readiness, reflectiveness, humour.
The box becomes an extension of the “Refreshingly Honest” mission:
something to feel, to share, to talk about.
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The Concept
To reflect the campaign's bold, human and open spirit, I developed the "SOS First Date Kit".
I created a two layered box, bright pink palette, playful typography and bold messaging, each tray of the box articulate a rule:
1st tray, 1st rule: Stay fresh, Stay bold
2nd tray, 2nd rules: Cute, Clever, Covered.
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Design Details

Custom dual-layered magnetic box with premium finishes
Matte soft-touch exterior with spot UV highlights
Inner lid print with expressive typography and rules lines
Precision vac tray holding hero products for visual impact
Printed pep-talk insert and QR code linking to campaign content​.

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